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Games in 2015

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The last 7 years have been a roller coaster for the games industry. The introduction of DLC has extended product life cycles past launch. Apple threw everyone a curveball and redefined both the mobile market and consumer expectations on price and format. Zynga expounded the social space while IPOing at a higher valuation than Electronic Arts after only 4 years. Call of Duty exploded past Halo and Grand Theft Auto to become the largest brand in gaming. It's been anything but boring. What do the next 3 years hold?